PICO ALTO VENTURES

We invest in early-stage companies at the intersection of consumer products, retail and technology. We seek entrepreneurs with differentiated product vision, deep consumer-centricity, creative fluency, and advantages in technology and data. We are based out of New York and London.

Our Investments
Wright

Dedicated to building the best possible products for your bed, and to building them the right way, in the US, using only American materials.

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Heyday

A one-stop skincare shop where knowledgeable experts, customized facials, and powerful products come together to help you put your best face forward.

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Our FOCUS
Great people make great companies, so it will come as no surprise that our investment focus starts with founders and their teams. Here are the key qualities we look for in the companies and entrepreneurs we invest in:

Differentiated product vision

Improving consumer lives with simple products that reframe customer experiences and rethink the value chains that support them.

Deep consumer-centricity

Solving real problems requires staying increasingly close to customers evolving behaviors and latent needs in order to uncover powerful insights.

Creative fluency

A creative approach and toolkit is not just a nice-to-have, it is essential to building exciting brands that connect with consumers.

Advantages in technology and data

Leveraging technology and data analytics to attract, engage and retain customers, and to increase efficiency to make better business decisions.

It is our ambition, beyond being early-stage capital investors, to leverage our collective experiences and network to help entrepreneurs navigate challenges and scale successfully.
Our TEAM
Lorenz Korder Fort

Design Director at IDEO, previously Founder at Olasul, INSEAD (14J) Alumnus.

LONDON
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Mathias Korder Fort

New venture architect, previously Principal at Boston Consulting Group, INSEAD (11J) Alumnus.

NEW YORK
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SAY HELLO!

Email us with investment opportunities, coffee chat requests and general inquiries.

PICO ALTO VENTURES LLC. ALL RIGHTS RESERVED 2018